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Manajemen strategis
This book emphasises concepts that have proven to be very useful in understanding strategic decision-making and case analysis. The aim of this book is to provide a comprehensive understanding without limiting itself to a single topic. Endnotes are provided for further study on specific topics.
The topics covered in this book include:
- Introduction to Strategic Management and Business Policy
- Environmental Scanning
- Strategy Formulation
- Strategy Implementation and Control
- Other Strategic Issues
- Introduction to Case Analysis
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