Buku Teks

Analisis swot: teknik membedah kasus bisnis - reorientasi konsep perencanaan strategis untuk menghadapi abad 21

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The success of a predetermined strategy greatly depends on how well it aligns with changes in the environment, competition, and organisational circumstances. This book comprehensively discusses techniques for analysing business cases using SWOT analysis, which is very useful for addressing these issues.
In this book, the process begins with an analysis of the company's external environment to identify opportunities and threats, as well as an analysis of the company's internal environment to determine its strengths and weaknesses. This step is then followed by the use of strategic planning models, such as the BCG Matrix, GE Matrix, Space Matrix, Grand Strategy Matrix, and Internal-External Matrix. The purpose of all these analyses is to develop strategies that can be applied in facing the competition of the 21st century.
The strength of this book lies in its practical approach, providing as many real cases in the business field as possible, along with their discussions. Those who will benefit greatly from this book include students of the Faculty of Economics, Management Study Programme and Master of Management; Boards of Directors, Corporate Secretaries and functional managers of companies; business consultants; as well as practitioners and enthusiasts in the field of strategic planning, whether they work in service or manufacturing companies.

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Ketersediaan

2400401815

658.401 RAN a

Perpustakaan Terpadu - Polkesjati (RB. 62 D)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.401 RAN a

Penerbit

Jakarta : PT Sun., 1997

Deskripsi Fisik

xii, 200 halaman ; 23 cm.

Bahasa

Indonesia

ISBN/ISSN

979-605-718-2

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

-

Subjek

Business Planning

Info Detail Spesifik

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Pernyataan Tanggungjawab

Freddy Rangkuti

Versi lain/terkait

Lampiran Berkas

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